Amador Valley Software

Leadership Team

Keith Blattman
Principal, President and CEO

Keith Blattman came to AVS with more than 20 years of experience in retail marketing for major petroleum retailers. Keith has experience in convenience store operations, sales, strategic planning, site development, and customer relationship management. As a retail manager in several key markets, he was responsible for sales volumes exceeding $300 million per year, interfacing with all retailer trade classes across large geographic areas, and over 200 company-operated convenience stores. Most recently, Blattman worked as VP of Customer Relations at RMX, where he built and operated customer service organizations to support thousands of facilities making the transition to web based communications. Keith holds a BS degree from the University of California at Berkeley.
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Eric Parnell
Principal, Chief Operating Officer

Eric Parnell has 20 years of experience in implementing large IT projects, including enterprise-wide infrastructure design and web architecture, 24x7 web sites, large data warehousing applications, component-based multi-tier software design and several software development methodologies. He managed the successful implementation of the Chevron Retailer Alliance web application and has extensive experience managing multi-million dollar projects. Parnell is a member of the IEEE Computer Society and holds a BS in Computer Science from the University of California at Berkeley.
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Kevin Payne
Principal, Chief Technology Officer

Kevin Payne is responsible for software architecture and IT development at AVS. For 20 years Payne has pioneered new techniques in statistical analysis of computer systems and is an award-winning author and speaker in the field. Prior to starting AVS, Kevin worked as Chief Architect at Retailers Market Exchange, a software company that significantly advanced Internet based portal technology for the Fuel and Convenience industry. Prior to RMX, Kevin loaned his expertise to ChevronTexico as they built the Chevron Retailer Alliance -- the first online retailer services portal. Kevin experience encompasses both US and international work, including the introduction of French Network Management Tools to the American market. Kevin holds a BS degree from Washington State University.
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